This is delicious. It actually tastes like mango. I love this jam because its first ingredient is mango not sugar. That to me indicates quality. I also appreciate that it contains less sugar than other brands but it still tastes so good. We eat it on toast, scone bread, waffles, in cottage cheese basically on anything that we can. So good! P.S love that there is no potassium sorbate or sodium bensoate. All natural ingredients.